Kata Documentations
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Business Dashboard Documentations
Introduction
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Pricing & Packages

Chatbot Message Based Pricing

For the AI Chatbot project, we charge per incoming and outgoing message to the chatbot and utilize a prepaid message credit system, enabling clients to top up credits in advance.

Message Credit Clients pre-purchase credits, which are subsequently deducted for each incoming or outgoing message exchanged with the chatbot.

Top Up Message Credit

  1. On the AI Chatbot Builder or Subscription Feature, look for the message credit and click the top-up button on the right side.
  2. You will be directed to the Top Up Credits page. Select the number of credits you want to purchase. Click Next. Please note that credits can only be purchased in multiples of 1,000 to your account and are valid for 30 days from the date of purchase.
  3. The page will show the summary of your purchase. You can add billing info if you need it, which will be available in the invoice details. To proceed, click Pay Now.
  4. You’ll be redirected to the payment gateway system; you can choose the available payment for bank transfer.
  5. Once the payment has been completed, you will receive a confirmation on the dashboard, along with the invoice. Note that you only have 24 hours to complete the payment before the session expires.

Payment invoice

To view your ongoing and past message credit purchases and their status, go to the Subscription page. Here, you can also download the invoice for each of your purchases by clicking the view invoice.

Whatsapp Conversation Based Pricing

We charge per conversation, not per individual message. Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered. The criteria that determines when a conversation is opened and how it is categorized is explained below. Starting June 2023 WhatsApp is expanding their conversation categories from two (user- and business-initiated) to four. These changes are designed to better align its pricing model with different stages of the customer journey, allowing business to provide more relevant and timely information.

  • Marketing — Any conversation that does not qualify as a utility or authentication message. Include promotions or offers, informational updates like a back in-stock alert, or invitations for customers to respond or take action.
  • Utility — Facilitating a specific, agreed-upon request or transaction, or sending an update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements.
  • Authentication — Enables you authenticate users with one-time passcodes (OTP), potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
  • Service — Any user-initiated conversation such as to resolve a customer enquiry.
Conversation Type Price
Utility IDR 321
Marketing IDR 657
Authentication IDR 430
Service Free

*) Valid for Indonesian numbers

Effective November 1, 2024, WhatsApp Business API has announced that service conversations will be free.

© 2025 Kata.ai. All rights reserved.

Version v4.0.0. Last updated 15 March 2022.

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